Selling your home can be an emotional and challenging process, especially in today’s dynamic marketplace. With over 25 years of experience, Joe Freeman understands the unique challenges and subtleties of the Capitol Area real estate market. With a proven track record for success, his team is here to assist in every step of the sales process. The Freeman Group has the extensive network, effective marketing strategies, tools and resources that work to get your home sold!
A CUSTOM MARKETING STRATEGY
The Freeman Group works with each seller to develop a custom marketing plan geared to target local, national and international buyers. This comprehensive marketing plan encompasses professional photography, eye-catching design, maximum online exposure, strategic pricing and a focus on appropriate preparation to bring each property to the market with maximum impact. A multi-dimensional strategy is designed to reach buyers where we know they are looking: Online media, mobile marketing, social media, print advertising, email marketing, direct mail, and industry connections.
Beautiful photography is critical as it is the first impression prospective buyers will have of your home. The Freeman Group takes care to make sure that each property is photographed to show at its best. Excellent photography will be used in all facets of your marketing plan including online and printed materials.
MAXIMUM ONLINE EXPOSURE
Since most home buyers start their search on the internet, top placement on search engines is essential. No other real estate brokerage company in the Mid-Atlantic can match the strength of Coldwell Banker’s Internet marketing. The combined worldwide audience of more than 725 websites on which your home will be marketed exceeds 16 million potential buyers every day.
In order to convey the special qualities and style of your property, The Freeman Group will development and launch a custom website – unique to your home.
GLOBAL CONNECTIONS – LUXURY MARKETING
The Freeman Group is focused on leveraging global connections to bring each property to the attention of the most qualified buyers around the world. Their brokerage is part of a global network spanning 3,100 offices in over 50 countries and across six continents. How does the company rank? Coldwell Banker is #1 in the real estate industry nationwide by sales volume and properties sold. Our parent company has been #1 nationwide for 17 years in a row (NRT, Real Trends 1996-2014).
The luxury home market is an exclusive one. Because fewer buyers exist in this niche, Joe Freeman’s deep understanding of the local luxury real estate market allows him to develop a custom marketing plan that will reach your prestigious homes potential buyer audience. Through the Previews luxury marketing program, he has access to exclusive high-end advertising that spans from hyper-local to international audiences. Previews International is a highly exclusive program and a world leader in luxury real estate sales. Joe is part of this select, certified group – Previews Property Specialists® – that make up only 8.5% of all Coldwell Banker affiliated sales associates. They have truly mastered the art of luxury real estate.
Almost every property needs some level of preparation before coming on the market. The Freeman Group is here to assist in the entire process from providing recommendations for vendors, sourcing quotes, coordinating contractors, and installing expert staging. With a skilled eye for design and a deep knowledge of what buyers are looking for, this team will get your home ready for the market.
Joe’s goal is to achieve the highest possible price for his sellers in the shortest amount of time. To reach this goal, appropriate and strategic pricing is critical to generate maximum engagement and impact as soon as the property first hits the market. The Freeman Group is uniquely positioned to cover real estate at all price points and in all of the Washington region’s diverse markets; a constantly shifting marketplace.